Emma Scott

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How to get to our Office Our office (Jubilee House) is at the top end of the High Street in Kenilworth. We recommend you put CV8 1EP into your sat nav or use ///bottle.digit.beard in what3words. This takes you to the back of the building and our car park. As you approach the back of

Customer List Template Customer Lists let you target ads to your customers using the data that they share with you. You can create a CSV file including customer data and upload it into Google Ads to incorporate this targeting into your campaigns.  To successfully use your customer data file, it’s important to ensure that you format your file correctly. 

Meta Announce ‘Personal Boundary’ Feature for VR Avatars “Personal Boundary prevents avatars from coming within a set distance of each other, creating more personal space for people and making it easier to avoid unwanted interactions” Previously, a player’s hands would become invisible if they got too close to another user – with this new addition,

Quality Score: What it is and Why it Matters Quality score is a tool used on the Google Ads platform to estimate the overall quality of an ad compared to others. It is measured on a scale of 1-10, is available for every keyword, and is based on historical data. Quality score is determined based

Google are Phasing Out Expanded Text Ads What do you need to do to be prepared for the change? You may have noticed that Responsive Text Ads are now the default type when setting up a Google Search Campaign. This is Google’s not-so-subtle way of encouraging the switch to Responsive Text Ads – visually similar to Expanded

Is LinkedIn still LinkedIn with no politics? The social media platform LinkedIn is currently testing a ‘no politics’ feature that blocks any political content from a user’s feed. The change is driven by consumer’s decreasing tolerance of the prominence of political posts online. A 2020 Pew Research Centre survey found that 55% of Americans are

Universal Analytics Officially Replaced by GA4 What does this mean for you? Until July 2023, Universal Analytics (UA) properties will still be fully functioning; after that point, you will still be able to access your previously processed data for ‘at least 6 months’, according to Google. For now, we’re unsure when UA properties will no

Facebook’s Changes to Targeting Options You may have noticed that Facebook have recently updated their targeting options – and this could have impacted your ads. Since January, Facebook have been removing targeting options relating to anything they deem as political or sensitive, such as references to health, race, religion, or sexual orientation. ‘Lung cancer awareness’,