Today marks the 20th birthday of search engine giant Google. Larry Page and Sergey Brin incorporated Google on September 4, 1998, the same year Microsoft released Windows 98, Apple Inc. unveiled the iMac and all the talk was about Monica Lewinsky To help celebrate Google’s 20th anniversary, we have put together a list of 21 …
Instagram is fast becoming one of the big players in the social media industry. Companies without an Instagram page are slowly becoming extinct, with large corporations such as Apple and Amazon stating that Instagram is pivotal in their marketing strategy. To hook your audience, it is important to master the art of content generation. …
Scheduling Posts For Instagram? Here are the best times to do it. Read More »
Unfortunately, there is no perfect recipe to creating a flawless landing page. A layout for one landing page might be effective for one business but not another. However, there are a number of key elements to a landing page which are likely to ensure success. Use these as a starting point to build on, and …
As an agency we have to make choices in where to advise our clients to spending their advertising money. For display advertising we currently recommend the Google Display Network, YouTube, Facebook and LinkedIn. Until now, unless a customer specifically wanted to advertise on Twitter we haven’t pursued this as an advertising platform. Our reasoning …
Media outlets have often dramatised the rivalry of Facebook and Google, resulting in many Warwickshire businesses feeling that they must make a choice between the two online giants in their advertising. However, don’t let this mislead you. Despite being positioned as competitors, this couldn’t be further from the truth. To achieve maximum visibility …
Google vs Facebook- Where Should I Be Advertising? Read More »
The year of 2018 is upon us and as will follow the stream of marketing predictions by industry experts. It is no surprise that in what’s referred to as the ‘Digital Age,’ Mobile has been a key focus for marketing strategies and this is likely to continue into the year to come. The mobile marketing …
It is easy to forget, when our day-to-day work here revolves around clients, getting customers, traffic, Conversion Rate Optimisation, sales leads, ROI, etc, that there are many individuals and organisations out there who are devoting their time completely free of charge with only one thing in mind – to improve the environment that we live …
Net Visibility is proud of its record of providing employment to interns and young people, therefore National Apprentice Week seems like the perfect opportunity to espouse the role of young employees- of whom we currently have 3 under the age of 21. Whilst University degrees can be important, they are not essential, it can be …
Google has recently taken the step of removing Pay Per Click ads from the right hand side of the Search Engine Results Page (SERP); however Product listing ads- those ads which appear when a specific item is searched for- will remain. To make up for the potential lost revenue from removing these ads Google has taken the …
If yours is a business for which Valentine’s Day is a bumper payday then ideally you would have started your Valentine’s Day preparations months ago! If you have not started yet or are looking for ways to take your preparation even further then this blog post should be of use to you. There are …
The Secrets To Getting Lucky On Valentine’s Day (From A Business Perspective!) Read More »
A Search Engine Optimisation company does exactly as the title would suggest – we optimise your website to perform well in search engines (usually Google) rankings. Google itself processes over 40,000 search queries every second – so being well positioned on their rankings is obviously beneficial. SEO companies go about improving a website for Google in a …
Tags are tiny bits of website code that let you measure traffic and visitor behaviour, understand the impact of online advertising and social channels, use remarketing and audience targeting, test and improve your site, and more. it works by Google Tag Manager keeping track of a set of tags and tag-firing rules that define when those …
What’s the point of having a website if you don’t have a medium or long term online strategy? At Net Visibility we don’t have a magic wand (although we continue to be asked to pull the proverbial rabbit out of a hat!). What Net Visibility does have is an understanding of what Google defines …
When evaluating the effectiveness of your website, you must consider the following questions: Does your website generate sales or leads? Does your website contain inaccurate or outdated information? Are you embarrassed to give out your web address due to poor design? Are your competitors’ websites better? Does your website confuse visitors? Is your website …
It is easy to say that to make a website successful all that needs to happen is to build a few pages of unique content, add a few meta tags and internal links and the website will be ranked number one on Google for big single phrase search terms. Content also has to be not …
Our aims for your business will be to: Drive new user groups through the website, build the user base and generally drive increased volumes of relevant traffic. Increase conversion rates and therefore sales enquiries by reducing ‘bounce’ and maximise each click through the website. This may include testing design alternatives through the use of A/B and …
Google became the predominant search engine by giving users good relevant search results and whilst this continues 90% of the Western World will continue to use it as their default search engine. This has not changed since the company began and whilst Google provides good search results people throughout the world will continue to use …
