Google vs Facebook- Where Should I Be Advertising?

Media outlets have often dramatised the rivalry of Facebook and Google, resulting in many Warwickshire businesses feeling that they must make a choice between the two online giants in their advertising.   However, don’t let this mislead you. Despite being positioned as competitors, this couldn’t be further from the truth.   To achieve maximum visibility and increase conversions, local businesses need to leverage the strengths of both Google and Facebook.   Let’s begin by understanding the key differences between the two advertising platforms. Google AdWords, the popular older brother of the paid advertising family, has become synonymous with the term ‘paid search’ - and is used extensively with by businesses throughout the region. Using text-based ads to target keywords entered by Google users, businesses hope that their ad will be displayed above search results. Each time a user clicks an ad, the advertiser is charged a certain amount of money.   Facebook advertising, on the other hand, is...

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Predictions for Mobile Marketing in 2018

The year of 2018 is upon us and as will follow the stream of marketing predictions by industry experts. It is no surprise that in what’s referred to as the ‘Digital Age,’ Mobile has been a key focus for marketing strategies and this is likely to continue into the year to come. The mobile marketing report of 2017 evidenced that in the U.K. 61% of minutes spent online were through a mobile and comScore found that in August 2016 we spent on average 66 hours on a mobile, dwarfing the mere 29 hours on a desktop. So, in light of this, what are the industry experts saying? Mobile First Designers and developers will begin use mobile view as their primary design canvas, and add further up features for desktop display as a second priority. Location Based Targeting To Passengers In Vehicles Examples of this might include transportation companies could offer passengers reduced costs on...

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All volunteers take one step forward..!

It is easy to forget, when our day-to-day work here revolves around clients, getting customers, traffic, Conversion Rate Optimisation, sales leads, ROI, etc, that there are many individuals and organisations out there who are devoting their time completely free of charge with only one thing in mind – to improve the environment that we live in, to enrich other people’s lives somehow…..   What am I talking about? …..Volunteering.   And this week is Volunteers’ Week, an annual celebration of the fantastic contribution volunteers make. Over 21 million people volunteer in the UK at least once a year and this contributes an estimated £23.9bn to the UK economy. The benefits of volunteering are well known – making a difference, giving back to the community, and developing new skills and friendships.   18 months ago, after a chance conversation with a mum at the nursery pick up, I started volunteering once a week on a project connected with the Childrens Society. It...

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National Apprentice Week

Net Visibility is proud of its record of providing employment to interns and young people, therefore National Apprentice Week seems like the perfect opportunity to espouse the role of young employees- of whom we currently have 3 under the age of 21. Whilst University degrees can be important, they are not essential, it can be preferable to have employees who are motivated and eager to develop, who can start “learning the ropes” at a younger age.   Whilst “Vocational Education”  has been championed by the most recent Conservative government and appear now to be back in vogue, we at Net Visibility have always recognised the value of being able to bring someone in and build them from the ground up in the ways of “Online Marketing” and “Search Engine Optimisation”. In this mutually beneficial arrangement Net Visibility get young individuals ready to develop themselves and who can be initiated into the culture of...

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The end of right hand adverts.

Google has recently taken the step of removing Pay Per Click ads from the right hand side of the Search Engine Results Page (SERP); however Product listing ads- those ads which appear when a specific item is searched for- will remain. To make up for the potential lost revenue from removing these ads Google has taken the step to add a fourth paid ad.   Why? You may well be wondering why Google has felt it necessary to introduce this measure. Two factors have combined to persuade Google to take this decision. Firstly the way users utilise Google is changing, and in fact has been changing for many years. As of May 2015 Google officially announced that mobile devices are now more frequently used to complete Google searches than PCs. This may well have prompted the move to abolish the sidebar in order to make a more mobile device friendly SERP, due to the smaller...

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The Secrets To Getting Lucky On Valentine’s Day (From A Business Perspective!)

If yours is a business for which Valentine’s Day is a bumper payday then ideally you would have started your Valentine’s Day preparations months ago! If you have not started yet or are looking for ways to take your preparation even further then this blog post should be of use to you.   There are a whole host of businesses- more often than not associated with the hospitality industry- who traditionally benefit from the annual day of love: hotels, florists, restaurants, card and chocolate makers, and even babysitters, to name but a few. In order for your business to fully capitalise on all this business generated in the run up to February 14th a strong online presence and profile is essential, and this can be achieved in a number of ways. The first and probably most important step to take is to create pages on your website specific to Valentine’s Day, ideally these...

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How does an SEO Agency work?

A Search Engine Optimisation company does exactly as the title would suggest – we optimise your website to perform well in search engines (usually Google) rankings. Google itself processes over 40,000 search queries every second – so being well positioned on their rankings is obviously beneficial.   SEO companies go about improving a website for Google in a number of ways, few of which will be noticed by the average user. Meta tags are created and refined for every page- these tags are like a signpost for Google clearly highlighting the function of each page. Another essential part of an SEO company’s job is to configure a correct Robots.txt file. This file is a way of telling the crawler bots of search engines which pages to look at and therefore rank, and which pages to not look at and therefore not rank. These processes are usually the first thing a good SEO company will look...

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Google Tag Manager

Tags are tiny bits of website code that let you measure traffic and visitor behaviour, understand the impact of online advertising and social channels, use remarketing and audience targeting, test and improve your site, and more. it works by Google Tag Manager keeping track of a set of tags and tag-firing rules that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is sent over to the end-user’s browser with instructions for which tags should fire.   Tags are important in Search Engine Optimisation because adding tags without efficient management prompts big problems. All that code bogs down your site. Redundant or incorrectly applied tags can distort your measurement and result in duplicate costs or missing data.  It can also be time-consuming for the IT department or webmaster team to add new tags, which means important marketing and measurement programs can be delayed. With...

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Online Strategy

What’s the point of having a website if you don’t have a medium or long term online strategy?   At Net Visibility we don’t have a magic wand (although we continue to be asked to pull the proverbial rabbit out of a hat!). What Net Visibility does have is an understanding of what Google defines as the optimum for a successful website AND social media. We then take your new or existing website and social media channels and work out how they best fit with what Google says it is looking for. Initially, Net Visibility assesses the strength of a company’s online strategy by posing the following questions:   Does your website generate sales or leads? Does your website contain inaccurate or outdated information? Are you embarrassed to give out your web address due to poor design? Are your competitor’s websites better? Does your website confuse visitors? Is your website is costing you...

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What makes a good website?

When evaluating the effectiveness of your website, you must consider the following questions:   Does your website generate sales or leads? Does your website contain inaccurate or outdated information? Are you embarrassed to give out your web address due to poor design? Are your competitors’ websites better? Does your website confuse visitors? Is your website costing a fortune? Does your website generate web traffic from Google APART from your company name? Does your website ignore social networking?   In one way, a good website not only attracts traffic, but also engages with visitors when they are there. But more importantly a good website conforms to Google’s rules.   Internal links to other pages, use of keywords and meta tags, use of social networking and usability all contribute towards the quality of your website according to Google. Without content there is nothing for a search engine to crawl, pick up and index. The result of this...

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