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February 2, 2018

Online Strategy

What’s the point of having a website if you don’t have a medium or long term online strategy?   At Net Visibility we don’t have a magic wand (although we continue to be asked to pull the proverbial rabbit out of a hat!). What Net Visibility does have is an understanding of what Google defines as the optimum for a successful website AND social media. We then take your new or existing website and social media channels and work out how they best fit with what Google says it is looking for. Initially, Net Visibility assesses the strength of a company’s online strategy by posing the following questions:   Does your website generate sales or leads? Does your website contain inaccurate or outdated information? Are you embarrassed to give out your web address due to poor design? Are your competitor’s websites better? Does your website confuse visitors? Is your website is costing you...

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February 2, 2018

What makes a good website?

When evaluating the effectiveness of your website, you must consider the following questions:   Does your website generate sales or leads? Does your website contain inaccurate or outdated information? Are you embarrassed to give out your web address due to poor design? Are your competitors’ websites better? Does your website confuse visitors? Is your website costing a fortune? Does your website generate web traffic from Google APART from your company name? Does your website ignore social networking?   In one way, a good website not only attracts traffic, but also engages with visitors when they are there. But more importantly a good website conforms to Google’s rules.   Internal links to other pages, use of keywords and meta tags, use of social networking and usability all contribute towards the quality of your website according to Google. Without content there is nothing for a search engine to crawl, pick up and index. The result of this...

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February 2, 2018

What is the Long Tail?

It is easy to say that to make a website successful all that needs to happen is to build a few pages of unique content, add a few meta tags and internal links and the website will be ranked number one on Google for big single phrase search terms.   Content also has to be not only to make your website an online authority; it also has to be built for so called “long tail” phrases. This is the content that has lower searches per annum than single phrase search terms but has a higher propensity to convert into a sales lead. As a whole, the long tail will always generate more content than a single word phrase....

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February 2, 2018

What will Net Visibility do?

Our aims for your business will be to:   Drive new user groups through the website, build the user base and generally drive increased volumes of relevant traffic. Increase conversion rates and therefore sales enquiries by reducing ‘bounce’ and maximise each click through the website.  This may include testing design alternatives through the use of A/B and multi-variant testing or measuring dropout rates from the start to the end of a sales enquiry. Encourage visitors to want to come back. Develop synergy with your other marketing approaches to ensure maximum return. This will include offline and online strategies such as pay per click advertising, banners and affiliate marketing. Work with your own staff to increase their awareness of the online processes adopted.   Net Visibility will achieve the above using tried and tested methodologies, analyse results on a regular basis and then agree objectives for the following period....

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February 2, 2018

How does Google rank a website?

Google became the predominant search engine by giving users good relevant search results and whilst this continues 90% of the Western World will continue to use it as their default search engine. This has not changed since the company began and whilst Google provides good search results people throughout the world will continue to use it. In order to provide such a service, Google is looking for online authorities across an infinite number of niches. In order that Net Visibility can make your website an authority for the niche that your business resides in, it is worth identifying what Google defines as a good website:   The website must be well designed, architecturally sound and conform to Google Webmaster Guidelines. The website must be frequently updated and evolve to become an online authority containing pages with a good reputation. Content must be the star of each page and the user experience...

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