How does an SEO Agency work?
A Search Engine Optimisation company does exactly as the title would suggest – we optimise your website to perform well in search engines (usually Google) rankings. Google itself processes over 40,000 search queries every second – so being well positioned on their rankings is obviously beneficial. SEO companies go about improving a website for Google in a number of ways, few of which will be noticed by the average user. Meta tags are created and refined for every page- these tags are like a signpost for Google clearly highlighting the function of each page. Another essential part of an SEO company’s job is to configure a correct Robots.txt file. This file is a way of telling the crawler bots of search engines which pages to look at and therefore rank, and which pages to not look at and therefore not rank. These processes are usually the first thing a good SEO company will look...
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