Facebook Verification Process

HOW TO VERIFY YOUR BUSINESS ACCOUNT

Apple has announced changes that will adversely affect the way Facebook ad systems work and may affect your ability to reach people with personalised ads. These changes are expected to be introduced with an update to iOS 14 in early 2021.

OVERVIEW OF INTIAL STEPS

STEP 1

Update Business Information

STEP 2

Verify Domains

STEP 3

Verify Business

There will be a further step to take after all this with regard to your Facebook conversion events in terms of ordering them in priority.

Step 1

Update Business Information

In Facebook, go into your Business Manager settings to fill out business details in ‘Business Info,’ see below image

Type into Google search ‘Facebook Business Manager,’ log into your Business Manager settings to fill out business details in ‘Business Info,’ see below image.

Alternatively, if you have Business Suite, go into your settings and select ‘Business Account Info’

Step 2

Verify Your Domain

1) In your business manager, go to ‘Brand safety’ and verify the domain name.

2) You will have to ‘add’ your website URL without ‘/…’ e.g.: netvisibility.com

3) Either follow the instructions from Facebook onto your website OR If you have a web developer send these to them and the Facebook TXT record (this is in step 2 below and will start with ‘Facebook-domain-verification=…’