How does Google rank a website?

Google became the predominant search engine by giving users good relevant search results and whilst this continues 90% of the Western World will continue to use it as their default search engine. This has not changed since the company began and whilst Google provides good search results people throughout the world will continue to use it. In order to provide such a service, Google is looking for online authorities across an infinite number of niches. In order that Net Visibility can make your website an authority for the niche that your business resides in, it is worth identifying what Google defines as a good website:

 

  • The website must be well designed, architecturally sound and conform to Google Webmaster Guidelines.
  • The website must be frequently updated and evolve to become an online authority containing pages with a good reputation.
  • Content must be the star of each page and the user experience enhanced with links between each page.