Predictions for Mobile Marketing in 2018

The year of 2018 is upon us and as will follow the stream of marketing predictions by industry experts. It is no surprise that in what’s referred to as the ‘Digital Age,’ Mobile has been a key focus for marketing strategies and this is likely to continue into the year to come. The mobile marketing report of 2017 evidenced that in the U.K. 61% of minutes spent online were through a mobile and comScore found that in August 2016 we spent on average 66 hours on a mobile, dwarfing the mere 29 hours on a desktop. So, in light of this, what are the industry experts saying? Mobile First Designers and developers will begin use mobile view as their primary design canvas, and add further up features for desktop display as a second priority. Location Based Targeting To Passengers In Vehicles Examples of this might include transportation companies could offer passengers reduced costs on...

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What will Net Visibility do?

Our aims for your business will be to:   Drive new user groups through the website, build the user base and generally drive increased volumes of relevant traffic. Increase conversion rates and therefore sales enquiries by reducing ‘bounce’ and maximise each click through the website.  This may include testing design alternatives through the use of A/B and multi-variant testing or measuring dropout rates from the start to the end of a sales enquiry. Encourage visitors to want to come back. Develop synergy with your other marketing approaches to ensure maximum return. This will include offline and online strategies such as pay per click advertising, banners and affiliate marketing. Work with your own staff to increase their awareness of the online processes adopted.   Net Visibility will achieve the above using tried and tested methodologies, analyse results on a regular basis and then agree objectives for the following period....

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