The end of right hand adverts.

Google has recently taken the step of removing Pay Per Click ads from the right hand side of the Search Engine Results Page (SERP); however Product listing ads- those ads which appear when a specific item is searched for- will remain. To make up for the potential lost revenue from removing these ads Google has taken the step to add a fourth paid ad.   Why? You may well be wondering why Google has felt it necessary to introduce this measure. Two factors have combined to persuade Google to take this decision. Firstly the way users utilise Google is changing, and in fact has been changing for many years. As of May 2015 Google officially announced that mobile devices are now more frequently used to complete Google searches than PCs. This may well have prompted the move to abolish the sidebar in order to make a more mobile device friendly SERP, due to the smaller...

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What will Net Visibility do?

Our aims for your business will be to:   Drive new user groups through the website, build the user base and generally drive increased volumes of relevant traffic. Increase conversion rates and therefore sales enquiries by reducing ‘bounce’ and maximise each click through the website.  This may include testing design alternatives through the use of A/B and multi-variant testing or measuring dropout rates from the start to the end of a sales enquiry. Encourage visitors to want to come back. Develop synergy with your other marketing approaches to ensure maximum return. This will include offline and online strategies such as pay per click advertising, banners and affiliate marketing. Work with your own staff to increase their awareness of the online processes adopted.   Net Visibility will achieve the above using tried and tested methodologies, analyse results on a regular basis and then agree objectives for the following period....

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