The Secrets To Getting Lucky On Valentine’s Day (From A Business Perspective!)

If yours is a business for which Valentine’s Day is a bumper payday then ideally you would have started your Valentine’s Day preparations months ago! If you have not started yet or are looking for ways to take your preparation even further then this blog post should be of use to you.   There are a whole host of businesses- more often than not associated with the hospitality industry- who traditionally benefit from the annual day of love: hotels, florists, restaurants, card and chocolate makers, and even babysitters, to name but a few. In order for your business to fully capitalise on all this business generated in the run up to February 14th a strong online presence and profile is essential, and this can be achieved in a number of ways. The first and probably most important step to take is to create pages on your website specific to Valentine’s Day, ideally these...

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How does an SEO Agency work?

A Search Engine Optimisation company does exactly as the title would suggest – we optimise your website to perform well in search engines (usually Google) rankings. Google itself processes over 40,000 search queries every second – so being well positioned on their rankings is obviously beneficial.   SEO companies go about improving a website for Google in a number of ways, few of which will be noticed by the average user. Meta tags are created and refined for every page- these tags are like a signpost for Google clearly highlighting the function of each page. Another essential part of an SEO company’s job is to configure a correct Robots.txt file. This file is a way of telling the crawler bots of search engines which pages to look at and therefore rank, and which pages to not look at and therefore not rank. These processes are usually the first thing a good SEO company will look...

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Online Strategy

What’s the point of having a website if you don’t have a medium or long term online strategy?   At Net Visibility we don’t have a magic wand (although we continue to be asked to pull the proverbial rabbit out of a hat!). What Net Visibility does have is an understanding of what Google defines as the optimum for a successful website AND social media. We then take your new or existing website and social media channels and work out how they best fit with what Google says it is looking for. Initially, Net Visibility assesses the strength of a company’s online strategy by posing the following questions:   Does your website generate sales or leads? Does your website contain inaccurate or outdated information? Are you embarrassed to give out your web address due to poor design? Are your competitor’s websites better? Does your website confuse visitors? Is your website is costing you...

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How does Google rank a website?

Google became the predominant search engine by giving users good relevant search results and whilst this continues 90% of the Western World will continue to use it as their default search engine. This has not changed since the company began and whilst Google provides good search results people throughout the world will continue to use it. In order to provide such a service, Google is looking for online authorities across an infinite number of niches. In order that Net Visibility can make your website an authority for the niche that your business resides in, it is worth identifying what Google defines as a good website:   The website must be well designed, architecturally sound and conform to Google Webmaster Guidelines. The website must be frequently updated and evolve to become an online authority containing pages with a good reputation. Content must be the star of each page and the user experience...

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