All Google Ads must be high quality with a strong call to action
Static Formats: JPG, JPEG, or PNG
| Size | Type | Impression Share |
|---|---|---|
| 250 x 250 | Square | 2.8% |
| 300 x 250 | Inline Rectangle | 25.1% |
| 336 x 280 | Large Rectangle | 8.6% |
| 160 x 600 | Wide Skyscraper | 10.1% |
| 300 x 600 | Half-Page Ad | 4.3% |
| 468 x 60 | Banner | 12.0% |
| 728 x 90 | Leaderboard | 25.5% |
| 320 x 50 | Mobile Leaderboard | 7.4% |
Animated Formats: GIF, HTML5, or AMPHTML File Size: 150 KB or smaller. The same sizes as outlined above. Note: The animation can only loop within 30 seconds; more than that will lead to disapproval. Animated GIF ads must be slower than 5 FPS. As per the image quality policy, Strobing, flashing, or otherwise distracting images are not allowed
To get 100% visibility then an advertiser should design 20 different sized adverts. However, creating just the 8 above that we have recommended, will result in 95.8% visibility for your campaign.
Please Note: These sizes are exact. Your ads will be disapproved by Google even if they are only one pixel away from the correct size. Please make sure to double check your final sizes.
Landscape, Portrait, & Square plain images without any overlay text or logos. JPEG/PNG Landscape & Square Logos JPEG/PNG.
Maximum file size: 5 MB
