Case Study Edwards Insurance
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Insurance search terms can be competitive. The broader the term, the more popular the term is and therefore more expensive to get seen as a top result. Our aim was to bring the CPC down that was not too expensive.
The Net Visibility Approach
We worked with the client to develop a series of landing pages, to reduce CPC for keywords related to insurance offerings. Additionally, we have generated tracking on the website, enhancing our understanding of the customer’s journey and providing us the ability to report on return-on-investment.
Organically, we improved Edward’s SEO, meaning they are seen top of page for a large variety of insurance offerings, as well as visibility on all platforms. We have generated sales month after month, with a conversion rate of 8%. Every month is performing better and better, gaining more sales leads for a lower cost per acquisition.
About Edwards Insurance
Edwards Insurance are Chartered Insurance Brokers. This means that they have been awarded the highest of standards which has been achieved by fewer than 200 brokers. The company is located in Meriden where they specialise in sectors such as Church & Charity Insurance to Commercial Business Insurance.