The end of right hand adverts.

Google has recently taken the step of removing Pay Per Click ads from the right hand side of the Search Engine Results Page (SERP); however Product listing ads- those ads which appear when a specific item is searched for- will remain. To make up for the potential lost revenue from removing these ads Google has taken the step to add a fourth paid ad.   Why? You may well be wondering why Google has felt it necessary to introduce this measure. Two factors have combined to persuade Google to take this decision. Firstly the way users utilise Google is changing, and in fact has been changing for many years. As of May 2015 Google officially announced that mobile devices are now more frequently used to complete Google searches than PCs. This may well have prompted the move to abolish the sidebar in order to make a more mobile device friendly SERP, due to the smaller...

Continue Reading