Predictions for Mobile Marketing in 2018

The year of 2018 is upon us and as will follow the stream of marketing predictions by industry experts. It is no surprise that in what’s referred to as the ‘Digital Age,’ Mobile has been a key focus for marketing strategies and this is likely to continue into the year to come. The mobile marketing report of 2017 evidenced that in the U.K. 61% of minutes spent online were through a mobile and comScore found that in August 2016 we spent on average 66 hours on a mobile, dwarfing the mere 29 hours on a desktop. So, in light of this, what are the industry experts saying? Mobile First Designers and developers will begin use mobile view as their primary design canvas, and add further up features for desktop display as a second priority. Location Based Targeting To Passengers In Vehicles Examples of this might include transportation companies could offer passengers reduced costs on...

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How does an SEO Agency work?

A Search Engine Optimisation company does exactly as the title would suggest – we optimise your website to perform well in search engines (usually Google) rankings. Google itself processes over 40,000 search queries every second – so being well positioned on their rankings is obviously beneficial.   SEO companies go about improving a website for Google in a number of ways, few of which will be noticed by the average user. Meta tags are created and refined for every page- these tags are like a signpost for Google clearly highlighting the function of each page. Another essential part of an SEO company’s job is to configure a correct Robots.txt file. This file is a way of telling the crawler bots of search engines which pages to look at and therefore rank, and which pages to not look at and therefore not rank. These processes are usually the first thing a good SEO company will look...

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Online Strategy

What’s the point of having a website if you don’t have a medium or long term online strategy?   At Net Visibility we don’t have a magic wand (although we continue to be asked to pull the proverbial rabbit out of a hat!). What Net Visibility does have is an understanding of what Google defines as the optimum for a successful website AND social media. We then take your new or existing website and social media channels and work out how they best fit with what Google says it is looking for. Initially, Net Visibility assesses the strength of a company’s online strategy by posing the following questions:   Does your website generate sales or leads? Does your website contain inaccurate or outdated information? Are you embarrassed to give out your web address due to poor design? Are your competitor’s websites better? Does your website confuse visitors? Is your website is costing you...

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