The end of right hand adverts.

Google has recently taken the step of removing Pay Per Click ads from the right hand side of the Search Engine Results Page (SERP); however Product listing ads- those ads which appear when a specific item is searched for- will remain. To make up for the potential lost revenue from removing these ads Google has taken the step to add a fourth paid ad.   Why? You may well be wondering why Google has felt it necessary to introduce this measure. Two factors have combined to persuade Google to take this decision. Firstly the way users utilise Google is changing, and in fact has been changing for many years. As of May 2015 Google officially announced that mobile devices are now more frequently used to complete Google searches than PCs. This may well have prompted the move to abolish the sidebar in order to make a more mobile device friendly SERP, due to the smaller...

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The Secrets To Getting Lucky On Valentine’s Day (From A Business Perspective!)

If yours is a business for which Valentine’s Day is a bumper payday then ideally you would have started your Valentine’s Day preparations months ago! If you have not started yet or are looking for ways to take your preparation even further then this blog post should be of use to you.   There are a whole host of businesses- more often than not associated with the hospitality industry- who traditionally benefit from the annual day of love: hotels, florists, restaurants, card and chocolate makers, and even babysitters, to name but a few. In order for your business to fully capitalise on all this business generated in the run up to February 14th a strong online presence and profile is essential, and this can be achieved in a number of ways. The first and probably most important step to take is to create pages on your website specific to Valentine’s Day, ideally these...

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Google Tag Manager

Tags are tiny bits of website code that let you measure traffic and visitor behaviour, understand the impact of online advertising and social channels, use remarketing and audience targeting, test and improve your site, and more. it works by Google Tag Manager keeping track of a set of tags and tag-firing rules that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is sent over to the end-user’s browser with instructions for which tags should fire.   Tags are important in Search Engine Optimisation because adding tags without efficient management prompts big problems. All that code bogs down your site. Redundant or incorrectly applied tags can distort your measurement and result in duplicate costs or missing data.  It can also be time-consuming for the IT department or webmaster team to add new tags, which means important marketing and measurement programs can be delayed. With...

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How does Google rank a website?

Google became the predominant search engine by giving users good relevant search results and whilst this continues 90% of the Western World will continue to use it as their default search engine. This has not changed since the company began and whilst Google provides good search results people throughout the world will continue to use it. In order to provide such a service, Google is looking for online authorities across an infinite number of niches. In order that Net Visibility can make your website an authority for the niche that your business resides in, it is worth identifying what Google defines as a good website:   The website must be well designed, architecturally sound and conform to Google Webmaster Guidelines. The website must be frequently updated and evolve to become an online authority containing pages with a good reputation. Content must be the star of each page and the user experience...

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