PLEASE NOTE: Videos used for YouTube Ads must be uploaded to YouTube – the link is then used for the Ad. These can be ‘unlisted’ on your channel if you do not wish them to be visible.
| Recommended | Can Also Accept | Callouts | |
|---|---|---|---|
| Resolution | 1080p (Full HD) Recommended pixels (px) for HD: 1920 x 1080px (horizontal) 1080 x 1920px (vertical) 1080 x 1080px (square) | 720p (Standard HD) Minimum px: 1280 x 720px (horizontal) 720 x 1280px (vertical) 480 x 480px (square) Minimum px for SD: 640 x 480px (horizontal) 480 x 640px (vertical) 480 x 480 px (square) | For optimal quality, we don’t recommend using SD |
| Aspect Ratio | 16:9 for horizontal 9:16 for vertical 1:1 for square | 4:3 (SD) for horizontal 2:3 for vertical | For optimal quality, we don’t recommend using SD |
| Format | .MPG (MPEG-2 or MPEG-4) | .WMV, .AVI, .MOV and .FLV .MPEG-1, .MP4, .MPEGPS, 3GPP, WebM, DNxHR, ProRes, CineForm and HEVC (h265) | Can't accept audio files like MP3, WAV or PCM files on YouTube |
| File Size | ≤256 GB | ||
| Length (Skippable in-stream) | Best practice by marketing objective Awareness: 0:15 - 0:20 Consideration: 2:00 - 3:00 Action: 0:15 - 0:20 | Any length. No minimum or maximum. | Ads 1:00 - 3:00 drive more consideration lift than shorter versions |
| Length (Non-Skippable in-stream) | 0:15 | ≤0:15 | If ad is ≤:06, it will run as a Bumper |
| Length (In-Feed) | Awareness: 0:15 - 0:20 Consideration: 2:00 - 3:00 | Any length. No minimum or maximum. | To build remarketing lists and use YouTube Analytics, video ad must be 12+ seconds |
