Until July 2023, Universal Analytics (UA) properties will still be fully functioning; after that point, you will still be able to access your previously processed data for ‘at least 6 months’, according to Google. For now, we’re unsure when UA properties will no longer be available.
UA is reportedly being replaced due to its inability to deliver cross-platform insights – GA4 can measure data across both websites and apps. Google believes that the current version of Analytics has become obsolete, stating that it “was built for a generation of online measurement that was anchored in the desktop web, independent sessions, and more easily observable data from cookies. This measurement is quickly becoming obsolete”
