Case Study Top Grass
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They required digital advertising to support their print campaigns that could help them promote their services across the Midlands & South of England, increase profitability and grow the sales of their different service packages.
Net Visibility were driving great quality traffic to the Top Grass site but the tracking that Net Visibility had set up was showing that a lot of visitors were beginning to fill out the contact form but dropping out and not completing their quotation request form.
The Net Visibility Approach
Net Visibility helped Top Grass across practically all areas of digital advertising, from setting up their PPC search campaigns, creating prospecting and remarketing ads on Google and Facebook, as well as working closely with their web developer to make their website work to their advantage. We took time to understand the process and actioned things like excluding DIY enthusiasts from the audience and introduced lookalike audiences on Facebook.
The new campaigns were watched closely enabling us to allocate the budget where it would work most effectively. We worked closely with the Top Grass web developer and reduced the number of steps for making an enquiry.
Overall, as a result of smart and relevant keyword management and a revised website enquiry quote process, we have helped Top Grass achieve an increase in the number of leads and reduce the number of dropouts by a huge margin.
About Top Grass
Top Grass are an independent, family-run, lawn care company offering top quality lawn care treatment services and are part of UK Lawn Care Association (UKLCA). They cover a wide range of areas across the UK from Essex, to Cambridge to Northampton,