Astrum Commercial Cleaning Services are specialists in cleaning offices, schools, industrial spaces, and warehouses. With a head office in Warwickshire, they serve the East and West Midlands.
Contracts generated per year
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Impression share
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Conversion rate
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The Challenge
Astrum knew exactly what they wanted to achieve with their online ads. They wanted to reach businesses who could afford their minimum contracts. And they needed them to be local, so that the cleaning operatives they employed could get to the premises. Sound simple? Perhaps, but in a crowded market where generic search terms can attract all the wrong audiences (those looking for domestic cleaners or for work as a cleaner) getting the online ads in front of the right audiences was paramount.
The Net Visibility Approach
Our first step was to make sure that Astrum wasn’t found by people looking for cleaners for their homes, or those looking for jobs as a cleaner. Next, we got specific. We sat down with Astrum to look at their exact geographic reach – notably this had to be where they had cleaning staff available and where we would find the size of commercial businesses and schools etc. that would be looking for a contractor of their size.
Using site tracking, and our expertise in user experience, we looked at where Astrum’s potential customers were and used targeted adverts in those geographical areas (so anyone in Nottingham for example, would see a Nottingham specific ad). We also implemented specific regional landing pages on the website to ensure a consistent customer journey.
Using site tracking, and our expertise in user experience, we looked at where Astrum’s potential customers were and used targeted adverts in those geographical areas (so anyone in Nottingham for example, would see a Nottingham specific ad). We also implemented specific regional landing pages on the website to ensure a consistent customer journey.
The Results
It’s been more than ten years since we first sat down to chat with our friends at Astrum Commercial Cleaning Services. And we’re delighted to say we’re still working together today. We’ve built up a great relationship with them and they trust us to continuously refine and improve their online marketing.
As a result of that first campaign Astrum won some large cleaning contracts, including some very well-known household names. Astrum tell us that our online advertising generates contracts in excess of £500,000 a year for them.
As a result of that first campaign Astrum won some large cleaning contracts, including some very well-known household names. Astrum tell us that our online advertising generates contracts in excess of £500,000 a year for them.
About Astrum
Serving the East & West Midlands from offices in Birmingham, Coventry and Nottingham, Astrum Commercial Cleaning Services are specialists in office, school, industrial and commercial cleaning. With over 30 years of experience this Warwickshire based company has grown from a small start up to a large business that looks after over 300 customer sites and employs over 900 cleaning operatives.
Astrum’s headquarters is just down the road from Net Visibility in Henley-in-Arden, meaning we can regularly sit down face-to-face with them, chat through how things are going, identify their current needs and target advertising campaigns accordingly.
Services Rendered
- Google Search
- Microsoft Search
- Display Advertising
- Remarketing
- Tracking
- Facebook Advertising
“If you need a company that specialises in Google Ads, then look no further!”
