NB: Images with more than 20% text may experience reduced delivery and cost you more per click. Ideally have no text or just a logo.
| Ad Type | Ratio | Resolution | Requirements |
|---|---|---|---|
| Single Image | 1.91 : 1 to 1 : 1 | At least 1080 x1080 px | Maximum file size: 30 MB Minimum width: 600 pixels Minimum height: 600 pixels Aspect ratio tolerance: 3% |
| Carousel | 1 : 1 | At least 1080 x1080 px | Number of carousel cards: 2 to 10 Image maximum file size: 30 MB Video maximum file size: 4 GB Video duration: 1 second to 240 minutes Aspect ratio tolerance: 3% |
These full screen vertical ads appear between user Stories. Photo Stories are visible for 5 seconds or until the user swipes out of the story.
Consider leaving roughly 14% (250 pixels) of the top and bottom of the image free from text and logos to avoid covering these key elements with the profile icon or call-to-action. This means, if your video is 1080 x 1920, ensure key elements appear within a 1080 x 1420 title-safe area.
Images that consist of more than 20% text may experience reduced delivery.
| Image Size | Ratio | Aspect Ratio |
|---|---|---|
| 1080 x 1920 (Minimum width: 500 pixels) | 1.91 to 9 : 16 | Minimum aspect ratio : 90 x 160 Maximum aspect ratio : 191 x 100 Aspect ratio tolerance : 0.01 |
| Metric | Requirements |
|---|---|
| File Type | MP4, MOV, or GIF |
| Ratio | 1 : 1 or 4 : 5 (mobile only) |
| Resolution | At least 1080 x 1080 px |
| Duration | 1sec - 241 min |
| File Size | Max 4 GB |
| Dimensions | Min 120 x 120 px |
