Display Advert Sizes - Facebook

Facebook and Instagram Ads

NB: Images with more than 20% text may experience reduced delivery and cost you more per click. Ideally have no text or just a logo.

Image Ads

Story Ads

These full screen vertical ads appear between user Stories. Photo Stories are visible for 5 seconds or until the user swipes out of the story.

Consider leaving roughly 14% (250 pixels) of the top and bottom of the image free from text and logos to avoid covering these key elements with the profile icon or call-to-action. This means, if your video is 1080 x 1920, ensure key elements appear within a 1080 x 1420 title-safe area.

Images that consist of more than 20% text may experience reduced delivery. 

Video Ads

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