01926 732044

The Details

Client:

Astrum

Area:

Commercial Cleaning

Date:

2021

Disciplines:

Targeted Campaigns

Skills:

Advertising

URL:

astrumcommercial

cleaning.co.uk

The Challenge

Astrum Commercial Cleaning came to us with a focused goal: attract serious commercial clients within their operational regions – and filter out domestic enquiries and job seekers.

In a competitive industry, simply being seen isn’t enough. Astrum needed to appear in front of the right businesses – those with large premises, multi-site requirements, and the budget to match.

The market was flooded with generic search traffic – from people looking for home cleaning, to those searching for jobs. Astrum needed to cut through the noise and connect specifically with commercial businesses and schools in areas where they had cleaning operatives on hand.
Astrum-Coventry
Astrum-Nottingham

Results

The impact? Game-changing. Astrum secured over £500,000 a year in new commercial cleaning contracts, including high-value clients and nationally recognised names.
Over a decade later, we’re proud to still be supporting Astrum – proof that the right strategy builds lasting results.

Our Solution

We began by eliminating irrelevant traffic, carefully excluding job-seekers and domestic cleaning terms. Then we worked closely with Astrum to define their precise geographic reach, based on staff availability and commercial density.

We launched regionally targeted ad campaigns, showing location-specific ads (e.g. “Commercial Cleaners in Nottingham”) and backed them up with dedicated landing pages tailored to each region. With enhanced site tracking, we refined the user journey to maximise lead quality and conversion rates.

Services Delivered:

  • Google Search Campaigns

  • Regional Ad Targeting & Landing Pages

  • Conversion Tracking

  • Lead Quality Filtering

Google Search

Insights

LinkedIn

Facebook Ads

“Net Visibility helped us win large commercial contracts with some very well-known brands. Their ads generated more than half a million pounds in annual business.”
Astrum Cleaning Advertising with Net Visibility
Astrum Commercial Cleaning Team

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