Windsor Reclamation
Reclamation
2022
Google Search Strategy
Online Visibility Boost
Reclaiming Wasted Ad Spend, One Click at a Time
Windsor Reclamation approached us looking to boost online visibility and attract serious buyers for their reclaimed building materials – from bricks and beams to antique paving.
Their existing campaigns were generating traffic, but not enough of it was converting into meaningful enquiries.
We started by refining their Google Search strategy – tightening up keywords, improving ad copy, and focusing on high-converting product categories. We zeroed in on location targeting, ensuring ads only showed in areas with a high likelihood of quality leads.
To support this, we introduced Google Display remarketing to re-engage visitors who hadn’t yet converted, keeping the brand front-of-mind throughout the buyer journey.
We also worked with Windsor Reclamation to improve conversion tracking and streamline their enquiry process, making it easier for potential customers to get in touch.
