Country Life Pest Control
Pest Control
2021
Ads Review
Marketing
Swatting Inefficiency, Boosting Results.
As with all our (free) ad reviews, we reviewed Country Life’s ads, keywords, and website. It didn’t take long to spot quick wins to boost visibility and drive more of the right traffic.
They asked us to implement the changes and take on their full search and local service marketing.
Within months, website traffic surged. Over 2,500 people now see their ads each month, and around 270 click through — lifting their CTR from 1.61% to just under 8%.
Even better? The business has grown. Country Life expanded their service areas and hired an extra technician to meet demand.
First, we installed tracking to better understand customer behaviour and identify where improvements could be made. That insight shaped tweaks to their website to boost conversion rates.
Next, we overhauled their ad campaigns — refining search terms, improving copy, and introducing precise drivetime targeting so ads only appeared within service areas. We also created a 12-month ‘pest calendar’ to align ads with seasonal demand (e.g. wasps in summer, rodents in winter).
