Edwards Insurance
Insurance
2021
Online Visibility
Marketing
Building Trust Through Smarter Targeting
Edwards Insurance Brokers came to us looking to grow their online presence and attract more specialist enquiries across key sectors like charities, churches, and commercial property.
Their challenge? A highly competitive industry where trust and visibility are everything.
We began by reviewing their existing ads and website, identifying opportunities to better target their niche audiences. We then launched focused Google Search campaigns built around sector-specific search terms – from “church insurance” to “charity insurance brokers.”
Using geographic targeting, keyword refinement, and ad copy aligned with their tone of voice, we ensured Edwards appeared in front of the right people at the right time.
We also layered in Display remarketing to reconnect with previous site visitors and guide them back when ready to enquire.
