The Challenge

We began, as always, by reviewing their existing traffic, ads and keyword strategy. We identified patterns in who was visiting the site and who they really wanted to engage with. Then we got to work.

Box Factory’s central UK location gave us a real edge — we used this to map key delivery corridors and focused campaigns around areas with a high density of large businesses. Using that insight, we built tailored campaigns and worked alongside their team and a copywriter to create high-intent landing pages for specific box types and business sectors.

Each ad group was supported by relevant page content and messaging, so when potential customers clicked through, they landed exactly where they needed to be. This led to a stronger customer journey and a better-qualified lead pipeline.

The campaign included:

• Google Search
• Display Advertising
• Microsoft Advertising
• YouTube Advertising
• Remarketing