01926 732044

The Details

Client:

Orbit Homes

Area:

Housing Development

Date:

2020

Disciplines:

PPC Remarketing 

Skills:

Tracking

URL:

orbithomes.org.uk

The Challenge

Orbit Homes approached us with a clear goal: increase interest and enquiries across 30 different housing developments spanning the Midlands, East, and South of England.

They needed a digital strategy that could scale, adapt quickly to availability, and – crucially – resonate with homebuyers looking to settle locally.

With multiple sites in different regions and varying stages of availability, Orbit needed a campaign structure that could handle frequent updates while still maintaining strong brand consistency. Each development required tailored messaging to attract customers at a local level, rather than through broad national targeting.
Orbit-Homes
Orbit-Homes-Google-Search
Orbit-Homes-Landing-Page

Results

The results spoke for themselves: increased web traffic, stronger brand recognition in local areas, and most importantly, a clear rise in house sales. Buyers were far more likely to engage with ads and enquire when taken to a local page, proving the value of hyper-targeted digital strategy.

Our Solution

Working closely with Orbit’s in-house marketing team, we created a series of seasonal and location-specific campaigns across Google Search and Display. Our team responded quickly to updates on plot availability, “coming soon” releases, and changes in development status.

We also pushed for the creation of dedicated local landing pages – a key tactic that allowed us to align our ads with each buyer’s location and boost engagement at a community level.

Services Delivered:

  • Google Search
  • Display Advertising
  • Facebook Advertising
  • PPC Remarketing
  • Tracking
  • Microsoft Advertising

Google Search

Insights

Microsoft Ads

Facebook Ads

“Net Visibility have been really supportive in helping us establish our digital marketing strategy. The team has a lot of knowledge and are able to advise on the best, tailored course of action to take for all of our activity.”
Orbit Homes Marketing Team

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