Platinum Wave Automotive
Luxury Vehicles
2021
Targeted Campaigns
Advertising
Platinum Wave Automotive wanted to grow their online presence — but more than that, they wanted to reach the right kind of audience. Their campervans aren’t your run-of-the-mill models. These are high-spec, luxury vehicles aimed at customers looking for something a cut above the rest.
Broad search terms in a competitive market often attract low-value traffic. Our challenge was to cut through that noise and ensure Platinum Wave Automotive were front and centre for audiences actively seeking a luxury campervan experience – not just weekend browsers or bargain-hunters.
They also needed a smart lead capture process that could scale with demand as interest in staycations and high-end travel grew post-pandemic.
Results improved month on month – with a 200% surge in sales as pandemic restrictions lifted and demand for UK-based luxury travel soared. Their brand is now recognised as one of the UK’s leading luxury campervan retailers.
From bold ideas to brilliant execution, Platinum Wave Automotive have continued to evolve – and we’re proud to have played a part in helping steer their success.
With their adventurous spirit and openness to new ideas, Platinum Wave Automotive gave us the creative freedom to test, refine, and scale.
We started by tracking user behaviour and traffic sources to understand their audience better. From there, we built out a cross-platform strategy using:
This multichannel approach gave them consistent visibility across their customer journey.
We also worked on refining their website – optimising landing pages and improving the lead funnel to make sure no warm lead was missed. Every touchpoint was designed to showcase the premium nature of their brand.
Services Delivered:
