Net Visibility marketing team supported Orbit with a range of online advertising services. The aim was to develop an increase in leads and sales for new properties when and as they became available.
Net Visibility marketing team supported Orbit with a range of online advertising services. The aim was to develop an increase in leads and sales for new properties when and as they became available.
Orbit approached Net Visibility as they wanted to get listings of 30 different housing sites in multiple site locations from the Midlands and the East right down to the South. The goal was to engage customers looking to buy or relocate and increase an online presence to drive interest.
As there was a large-scale target market, our account management team set up seasonal and local campaigns and coordinated closely with Orbit’s marketing team. To ensure we had the most up to date information, our team were very responsive to the ongoing changes i.e what had been sold and what was coming soon. This helped to build a brand awareness in the local areas targeted.
We saw the results in the increase of numbers of houses sold. It was made clear that people like to buy from a local page rather than a national website. By creating local landing pages, this meant that our locally targeted areas and campaigns worked well and we could use this to drive more leads.
Orbit Homes (part of the Orbit Group) are one of the UK’s leading housing providers and deliver around 1,700 new properties to market per year.
