Case Study Platinum Wave Campers
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Net Visibility helped to join up the data by integrating a CRM system so that Platinum Wave Campers could begin to implement a sales process. This way, potential leads were not left to go cold and PWC were kept at the forefront of peoples’ mind. The other challenge our team had was to find search phrases that were relevant but not too broad as PWC wanted to focus on the “luxury” side to their products and service.
The Net Visibility Approach
It was important for Net Visibility to get a good understanding of Platinum Wave Campers’ market and customers to identify more niche phrases in Search. We continuously analyse activity to develop strong campaigns. Platinum Wave Campers have been open to trialing new approaches such as WhatsApp, Microsoft, Facebook campaigns and YouTube bumper ads.
Constantly breaking records where each month is their best yet and demand constantly outstrips supply. Post Covid-19 pandemic, there was a 200% surge on top of usual sales which has meant they are expanding their business offerings and adapting their business models. This has meant our account management team have worked quickly to adapt ads as a result.
About Platinum Wave Campers
Platinum Wave Campervans are specialists in providing the best quality VW camper vans for sale, custom built or from one of the map campervans they have in stock on site. Customers have a complete choice of design, fittings and furnishings.